Task: Leverage the reseller channel to drive awareness, consideration, and conversion of Office 2021 among customers skeptical of subscription plans and VSB (Very Small Business) decision-makers in regulated industries. Position Microsoft Office 2021 as the right choice for skeptical consumers and VSBs in regulated industries who need to create content, analyze data, and stay organized (pillars), while staying connected with families and business partners. I participated in copywriting, strategy, and vendor management.

Content Funnel

Sales Enablement – Reseller: Pitch deck, comparison chart, infographic, decision tree​

Training: ILT deck and guide​

Awareness: Print ads, banners, social, email, video​

Consideration: Infographic, social, landing page, PDP, comparison chart​

Conversion: Decision tree, discussion guide