Marketing for the Future.
With the help of my four peers, we set out to showcase cutting-edge tactics involving Artificial Intelligence, Blockchain Technology, and Virtual Reality, through a marketing lens, and how they can be used in a B2B business: space mining for water. Included on this page are the presentation and full paper, laying out the tactics and customer journey to our plan.
Asteroid mining provides the opportunity to extract significant water resources. Our client, HY/OX, does precisely that. HY/OX detects, mines, and uses asteroid water to refuel satellites and spaceships. To put it simply, HY/OX is the gas station of space. As a B2B company, HY/OX provides efficient solutions for space exploration businesses to achieve maximum value. Carrying fuel from Earth is costly and has considerable risks. HY/OX bypasses this difficulty with an interplanetary network of fueling stations, all accessible without complicated landing procedures. HY/OX’s mission is to be 'the' sustainable and cost-effective alternative to traditional fueling procedures.
Shooting StarLab combines well-respected STEM experts, innovative technology, and the firm belief of doing good to make this mission a reality. All of HY/OX’s technology, including some retired gear from water mining, goes to Shooting StarLab’s unique mobile science labs. These science labs travel around the world to underserved areas, educating students in the STEM fields. With quality STEM education, the future generation will be well prepared for the big ideas and the challenges ahead.
“It’s easier to bring fuel from asteroids to geosynchronous orbit than from the surface of the
Earth.”
— Andrew Rivkin
